About Axis Digital Consulting
Axis Digital Consulting was founded to help companies navigate the increasingly complex digital commerce landscape.
Over the past two decades, commerce has evolved dramatically—from the early growth of direct-to-consumer brands to the rise of marketplaces, performance marketing, and AI-enabled commerce capabilities.
Axis works with leadership teams seeking experienced guidance on how to navigate these changes.
Founder
Vab Dwivedi is a senior digital commerce executive with more than twenty years of experience building and scaling digital businesses.
Most recently he served as Vice President of Digital Commerce at YETI, where he led the company’s global digital commerce organization spanning direct-to-consumer, marketplaces, and digital marketing.
Across his career he has worked at the intersection of marketing, technology, and commerce.
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